The M5 chip delivers up to 3.5x better AI performance than the M4 and is up to 86 times faster than Intel processors for AI tasks. With the world's fastest CPU core, the M5 achieves up to 20 percent faster multi-threaded processing. The GPU is up to 1.6 times faster for graphic applications. This means: video editing, 3D rendering, and data analysis run significantly faster and consume considerably less energy.

The MacBook Pro features hardware-verified Secure Boot. Each security layer is cryptographically verified before the next is activated. The Secure Enclave stores biometric data and encryption keys completely isolated from the operating system. All user data is automatically encrypted with 256-bit encryption. This architecture is fundamentally different: it is not a software security solution but security embedded in the chip itself.

With Handoff, employees can start an email on their iPhone and continue immediately on the Mac – without having to save or sync. Universal Clipboard automatically shares copied content between all Apple devices. AirDrop enables instant file transfer between devices – secure and without cloud. Calls can be answered directly from the Mac. This deep integration saves time daily and prevents errors.

The Forrester study shows: A Mac saves an average of €776 over three years compared to a Windows PC, despite higher acquisition costs. IBM documented similar results: savings between €251 and €500 per device. Savings result from fewer support tickets, longer hardware lifespan, and better employee retention.

Microsoft 365 (Outlook, Teams, Excel, Word) works on Mac exactly the same as on Windows systems. Google Workspace, Slack, Zoom, SAP, and Dropbox are fully compatible. iPhone and iPad apps run natively on Mac. No software compromises – everything works seamlessly.

With macOS 26 (September 2025), devices can switch between management systems (MDM) without losing user data – Windows cannot do this. New Macs set themselves up (Zero-Touch Setup) and are ready for use immediately. App management is handled centrally through the MDM system.

Macs are designed for longevity. macOS receives at least 5 to 7 years of free security and feature updates. The robust aluminum unibody construction prevents hardware damage. This significantly reduces replacement costs and unplanned downtime. The MacBook Pro with M5 chip has a total recycling content of 45 percent by weight and is manufactured with 55 percent renewable energy throughout the supply chain.​

macOS is logically structured and self-explanatory. Spotlight search, Mission Control, and the Migration Assistant are immediately understandable – without a manual. This reduces training costs and decreases frustration for new employees.